Transformational Leadership Style and Communication in the New Research Paper

Transformational Leadership Style and Communication in the New Organizational Goals - Research Paper Example For a business to be successful, significant changes within the external market environment of shoe industry should be aligned with the internal business environment (Change Management. Session 1. The Context of Change (lecture notes), 2010). Given that the company’s target consumers are working men and women between the age brackets of 26 to 45 years old, Richard and Katie’s plan to shift from the focus on selling Oakes shoes from small-scale shoe shops to online selling could significantly increase the company’s annual sales and profit by expanding the business within the U.K. market to international market. In line with this, there is a strong need to provide training programmes for its staff with regards to the use of online marketing and selling, new courses on web designs, and web-based applications. As an increasingly Human Capital Centric organization, Lawler (2008) explained that the HR selection and recruitment process plays an important role in terms o f establishing a long-term business relationship with its employees. In line with this, the availability of competitive and flexible training and development programmes could encourage competitive employees to deliver outstanding customer service and remain loyal to the company for a long period of time. Since the company aims to improve its existing shoe designs and expand its market through the use of online selling, it is necessary for the company to consider the need to recruit young individuals who are technically qualified to perform online marketing and selling on a part-time basis.