Friday, August 21, 2020

Marketing and Ideas Essay

Business-to-business (B2B) depicts trade exchanges between organizations, for example, between a maker and a distributer, or between a distributer and a retailer. B2B (Business to Business) Branding is a term utilized in promoting. B2B Marketing Plan †Goals and Objectives * Introduce my organization to the market (create organization brand) * Introduce my items or administrations to the market * Introduce another item/administration to a current market or markets * Introduce another item/administration to another market? * Increase my piece of the overall industry * Stop piece of the overall industry disintegration from contenders * Develop new market sections for my item/administration * Increase overall revenues * Improve my item administration deals blend * Implement another independent company estimating procedure Contrasts Between B2B and B2C Marketing There are immense contrasts in business to purchaser advertising, known as B2C, and business to business showcasing, known as B2B. These two sorts of advertising vary in the mediums, procedure and methods utilized. They additionally vary in their methodologies, with shopper promoting endeavoring to arrive at the most purchasers as could reasonably be expected, while business showcasing endeavors to arrive at a little cut of target clients. Showcasing Appeal * Consumer and business showcasing utilize various procedures to speak to their purchaser base. Shopper advertising by definition is for the general population and requests to base needs and needs. Regardless of whether it is for clothing cleanser or a very good quality watch, buyer promoting must hype the way of life upgrade highlights of their item. Business promoting, then again, advances to functional concerns, for example, reducing expenses or developing income. For instance, a product item that can dispose of assembling redundancies claims to business owners’ want to expand proficiency. Showcasing Strategies * B2C and B2B advertisers utilize various systems to interest theirâ market portions. Purchaser advertisers attempt to catch the most â€Å"eyeballs† as could be expected under the circumstances, utilizing measurements, for example, watchers, piece of the overall industry and pay-per-impression. Business advertisers like to realize that their objective shopper is being reached and couldn't care less as much about the all out number of perspectives. These advertisers search out specialty distributions, sites and TV shows that will be seen generally by a specific business section. Promoting Mediums * Consumer and business advertisers pick various mediums to arrive at their customers. For instance, a business advertiser would be anxious to support an industry entertainment ceremony or exchange gathering. They may likewise promote in a specialty exchange magazine. A purchaser advertiser, in the mean time, tries to augment introduction with the most broadly saw mediums. The Super Bowl, which realizes in 100 million watchers every year, is a shopper marketers’ dream. Item †versus Individuals Driven Marketing A basic contrast somewhere in the range of B2C and B2B showcasing includes the manner in which the buyer interfaces with the brand. Customer driven showcasing depends on an association with the item to drive the brand. Business advertising depends on the connection between people to move the brand forward. In the event that you are picking a corporate legitimate firm to speak to your organization, for instance, you need to know and trust your lawyers. You have to meet them and addition a vibe for the administrations they offer. Then again, buyer showcasing is driven more by the value, quality and individual fulfillment that an item can give. B2B Marketing Ideas Business-to-business, or B2B, items and administrations are a somewhat unique creature with regards to promoting. Customary methods for promoting like cold pitching and regular postal mail are not as successful. Be that as it may, promoting to organizations isn't unthinkable. With a couple out-of-the-case strategies, similar to long range informal communication and email advertising, you can in any case produce some compensating outcomes. I’ve recorded a couple of thoughts beneath. Email Marketing Email promoting at present flaunts probably the best yield on investments (ROI) in the advertising arenaâ€currently an astounding $43 for each $1 spent, as indicated by the Direct Marketing Association. The old pattern use to be to purchase a gigantic email rundown and shoot them with your message. Be that as it may, since the CAN-SPAM law has been sanctioned, it is presently unlawful to email individuals without their authorization. In any case, there are still approaches to grow an in-house email list that can produce results. Search Marketing * Many B2B organizations are utilizing web index showcasing, both paid and natural (not paid), to create traffic to their sites and presentation pages. While setting off to a telephone directory may be the â€Å"search† strategy for the past, doing an online inquiry utilizing Google, Yahoo or Bing is people main event now when searching for potential business customers. Online life Marketing * Sites like Facebook, Twitter and LinkedIn offer organizations an assortment of approaches to give important substance, connect with their crowd where they are and create referrals rapidly. While some may think these locales are carefully for business-to-customer (B2C) endeavors, the B2B nearness is developing. LinkedIn, particularly, is a business interpersonal interaction instrument. The ubiquity of these informal organizations originates from the gigantic potential for verbal. It’s about making a constructive buzz online about your image that attracts individuals to you. Blogging * Previously simply the online diaries of the feline woman, web journals, or Web logs, are presently large business. As indicated by Technorati’s State of the Blogosphere report for 2008, they have listed 133 million sites since 2002, and they run from individual to business. Business blogging gives an approach to feature news and items, exhibit your insight as an idea chief, and give data that is significant in your industry. Extraordinary substance will pull guests to your site, where you have the chance to create trust and steadfast clients. End * Marketing has not just made a principal move from push (intrude on crowd with your message) to pull (draw in individuals to your message) showcasing in the B2C field, yet in the B2B field also. The tips listedâ above, when done accurately, can help attract business customers to your message, administration, item and brand.

Tuesday, July 14, 2020

How Exercise Can Help You Beat an Addiction

How Exercise Can Help You Beat an Addiction Addiction Coping and Recovery Overcoming Addiction Print How Exercise Can Help You Beat an Addiction By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on November 25, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on April 12, 2019 RyanJLane/iStock More in Addiction Coping and Recovery Overcoming Addiction Methods and Support Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use Most treatments for addiction involve some kind of talk therapy or counseling and focus on helping the person with the addiction to figure out why they continue to engage in addictive behaviors, despite problems developing as a result, and more effective ways of managing the feelings that underlie addictive behaviors.   While these approaches to treatment are helpful to many people with addictions, some feel they need an approach that helps with the physical, as opposed to the mental or emotional aspects of addiction. Others find that exercise helps with managing cravings, as a backup therapy to talk therapy. Over the years, exercise has been recognized as a self-help tool among people recovering from addictions as support for recovery, but only recently has exercise been recognized as a treatment for addiction in its own right. Effects of Exercise During Withdrawal Withdrawal is an unpleasant experience that occurs when an addictive substance, such as alcohol or drugs, or addictive behavior, such as gambling, compulsive sex, or overeating, is discontinued.  Withdrawal symptoms vary in intensity and which symptoms are experienced, depending on the individual and what they are withdrawing from, but central to all withdrawal syndromes is the craving for more of the substance or behavior, and the relief of withdrawal when more of the substance is taken, or the behavior is engaged in. Feelings of depression or despair, anxiety or lethargy, irritability or anger, digestive problems, and nervous system symptoms such as sweating, dry or watery mouth, headaches, and muscle tension are common. Withdrawal symptoms for different substances may vary too: Alcohol WithdrawalNicotine WithdrawalCannabis WithdrawalCaffeine WithdrawalHeroin WithdrawalCocaine WithdrawalMeth Withdrawal Exercise has been repeatedly found to reduce stress, anxiety,  and depression. As these are major symptoms of withdrawal, experts are increasingly suggesting that exercise can alleviate withdrawal symptoms. Unfortunately, the research on humans taking exercise while going through withdrawal is limited, although the research on smokers and on animals going through withdrawal is more substantial. One type of withdrawal that has been shown to be helped by exercise is nicotine withdrawal.  Numerous studies have shown that smokers who engage in bouts of exercise experience reduced cravings for cigarettes, improved mood, and reduced withdrawal symptoms compared with nonexercising people quitting smoking.   Most of the research on the effects of exercise on alcohol and drug withdrawal have been conducted on animals.  When lab rats who are going through withdrawal are allowed to take exercise by choiceâ€"running in a wheelâ€"their withdrawal symptoms appear to be reduced. For example, those going through alcohol withdrawal have reduced the incidence of seizures, and those going through morphine withdrawal have lower anxiety-like behavior and reduced temperature sensitivity. Additional research indicates that such exercise can repair damage to the brains reward pathways caused by methamphetamine use. Exercise for Relapse Prevention Exercise has been investigated as a treatment for reducing the risk of relapse to addictive behavior and has been shown to reduce drug cravings  and improve treatment outcomes. People recovering from alcohol use disorder, who have completed the withdrawal phase of detox, have lower urges to drink when they are able to engage in bouts of exercise. And people recovering from cannabis use disorder who engage in longer periods of exercise have reduced cravings for marijuana.   Exercise has also been researched in combination with other treatments and found to be helpful when other therapies are used.  Contingency management, a reward based system rather than a therapy, is also more effective when combined with exercise-related activities. Studies of animals who have previously been addicted to drugs show that when exercise is available to these animals, they are less likely to relapse to drugs such as nicotine and cocaine.  However, forced exercise may have the opposite effect. The Potential and Limits of Exercise as an Addiction Treatment Exercise appears to have great unexplored potential as a supplementary treatment for addictions.  Its beneficial effects both on mood, and on withdrawal symptoms, make it a good fit for helping people in recovery from addictions to feel better, to be healthier, and to avoid relapse, and may even help repair some of the neurological damage caused by substance use. However, on its own, exercise wont help you to understand why you became addicted in the first place, to recognize triggers, or to learn more effective ways of managing your emotionsâ€"although in itself, it may help improve your emotional state, and it may improve the effectiveness of other therapies.  There is also a small risk that you could exercise too much, and develop exercise addiction, although this is rare.  It is a good idea to talk to your doctor before starting an exercise regime, to make sure it is right for you. The 9 Best Online Therapy Programs

Thursday, May 21, 2020

The Odyssey Characters Descriptions, Significance

The Odyssey is a character-focused epic poem. The first word of The Odyssey in the original Greek text is andra, which means â€Å"man.† (By contrast, the first word of The lliad is menin, meaning wrath.) The characters of The Odyssey include royalty, deities, war heroes, monsters, witches, nymphs and more, spread all over the Mediterranean Sea. All of these characters, realistic and fantastical, play significant roles in the action of the epic poem. Odysseus The protagonist of The Odyssey, Odysseus, is the king of Ithaca and a Trojan War hero. He has been absent from his home for the past 20 years: the first ten spent at war, and the second ten spent at sea during his attempt to return home. However, Odysseus runs into countless obstacles along his journey that delay his travel to Ithaca. In Homeric epics, characters names are associated with an epithet that describes their personality. Odysseus epithet, which recurs more than 80 times in the poem, is â€Å"with much cunning. Odysseus name is etymologically associated with the concept of â€Å"trouble† and â€Å"annoyance.† Cunning and nimble-witted, Odysseus uses clever tricks to get himself out of tricky situations, most memorably when he escapes Polyphemus cave by saying his name is no-man or nobody. He is an anti-heroic hero, particularly when considered in contrast to Achilles, the classical hero of HomersThe Iliad. Telemachus The son of Odysseus and Penelope, Telemachus is on the brink of manhood. He knows very little about his father, who left for Troy when Telemachus was an infant. On the advice of Athena, Telemachus goes on a journey to learn more about his father, with whom he ultimately reunites. Together, Telemachus and Odysseus successfully plot the downfall of the suitors who are courting Penelope and seeking Ithacas throne. Penelope Penelope, Odysseus wife, is cunning and loyal. She has awaited her husband’s return for the past 20 years, during which time she devised various strategies to delay marrying one of her many suitors. In one such trick, Penelope claims to be weaving a burial shroud for Odysseuss elderly father, stating that she will choose a suitor when the shroud is finished. Every night, Penelope undoes part of the shroud, so the process never ends. Penelope prays to Athena, the goddess of cunning and handicrafts. Like Athena, Penelope is a weaver. Penelopes affinity for Athena serves to reinforce the fact that Penelope is one of the poems wisest characters. Athena Athena is the goddess of cunning, intelligent warfare, and handicrafts like carpentry and weaving. She helps Odysseus’ family throughout the poem, typically by disguising herself or disguising the identities of other characters. Penelope has a particular affinity to Athena, as Penelope is a weaver, an art form that Athena lords over. The Suitors The suitors is a group made up of 108 noblemen, each of whom is vying for Ithacas throne and Penelope’s hand in marriage. Each suitor mentioned by name in the poem has distinct traits. For example, Antinous is violent and arrogant; he is the first suitor Odysseus slays. The wealthy and fair Eurymachus is sometimes referred to as â€Å"god-like.† Another suitor, Ctesippus, is rude and judgmental: he mocks Odysseus when he arrives in Ithaca disguised as a beggar. Residents of Ithaca Various residents of Ithaca, including servants in the home of Penelope and Odysseus, play a key role in the narrative. Eumaeus is the faithful swineherd of Odysseus. When Odysseus arrives in Ithaca disguised as a beggar, Eumaeus does not recognize him, but still offers him his coat; this act is a sign of Eumaeus goodness. Eurycleia, the housekeeper and Odysseus former wet nurse, recognizes the disguised Odysseus upon his return to Ithaca thanks to the scar on Odysseus leg. Laertes is Odysseus’ elderly father. He lives in seclusion, overwhelmed by grief at the disappearance of Odysseus, until Odysseus returns to Ithaca. Melanthius the goatherd, betrays his household by joining the suitors and disrespects a disguised Odysseus. Likewise, his sister Melanthos, Penelope’s servant, has an affair with the suitor Eurymachus. Witches, Monsters, Nymphs and Seers During his adventures, Odysseus encounters creatures of all kinds, some being benevolent, others being downright monstrous.   Calypso is a beautiful nymph who falls in love with Odysseus when he happens upon her island. She holds him captive for seven years, promising him the gift of immortality should he want to remain with her. Zeus sends Hermes to Calypso in order to convince her to let Odysseus go. Circe is a witch presiding over the island of Aeaea, who promptly transforms Odysseus’ companions (but not Odysseus) into pigs. Afterwards, she takes Odysseus as her lover for a year. She also teaches him how to summon the dead in order to speak with the seer Tiresias. The Sirens are songstresses who charm and kill the sailors that dock on their island. Thanks to Circe’s advice, Odysseus is immune to their song. Princess Nausicaa helps Odysseus at the very end of his travels. When Odysseus arrives in Scheria, the land of the Phaeacians, Nausicaa gives him access to her palace, which allows him to reveal himself and make a safe passage to Ithaca.   Polyphemus, a cyclops, is a son of Poseidon. He imprisons Odysseus and his comrades in order to eat them but Odysseus uses his wits to blind Polyphemus and save his companions. This conflict causes Poseidon to become the main divine antagonist. Tiresias, a famed blind prophet devoted to Apollo, meets with Odysseus in the underworld. He shows Odysseus how to get back home and allows him to communicate with the souls of the departed, which would otherwise be prohibited. Aeolus  is the master of the winds. He presents Odysseus with a bag safely containing the adverse winds in order for him to finally reach Ithaca. However, Odysseus’ comrades mistake it for a bag full of gold and open it.

Wednesday, May 6, 2020

How The USA Lost The Vietnam War Essay - 2790 Words

Robert S. McNamara, appointed by John F. Kennedy to the position of U.S. Secretary of Defense in 1961, said about the Vietnam War, amp;#8220;It is important to recognize itamp;#8217;s a South Vietnamese war. It will be won or lost depending upon what they do. We can advise and help, but they are responsible for the final results, and it remains to be seen how they will continue to conduct that war,; (McNamara 72). Despite these guidelines for assisting in the war, the U.S. would end up doing much more than just advising. The Vietnam War was supposed to be a demonstration of how willing the U.S. was to battle communism, but ended up a personal vendetta against the North Vietnamese as the U.S. escalated its commitment in Vietnam†¦show more content†¦was eager to get into battle (Chant 9). After the French conceded defeat and were forced to withdraw by the Geneva Accords, the U.S. decided to escalate its involvement, believing the South Vietnamese wanted assistance in driving o ut communism. The U.S. knew of South Vietnamamp;#8217;s weak military condition, and became more and more involved despite an uncooperative government. Suggestions the U.S. made were ignored, and the army avoided combat (Chant 38). Without complete involvement and a true desire to win, the guerrilla warfare of the Vietcong was too effective to face in a jungle setting, especially when most Vietcong soldiers were recruited in the South and had much support from the local civilians. Despite all of these problems, the U.S. remained in Vietnam, without any clear goals or objectives, or even a clear strategy for defeating a guerrilla operation. nbsp;nbsp;nbsp;nbsp;nbsp;For almost a century, Vietnam was the colonial property of France, however, it had a taste of independence during World War II when France was unable to maintain control . During World War II, the Viet Minh established itself as the organizational body for the resistance of French control, and went on to assist the U.S. in combat with the Japanese. On September 2, 1945, following the Japanese surrender, the leader of the Viet Minh, Ho Chi Minh, declared the creation of theShow MoreRelated‘the Usa Lost the Vietnam War Because Its Military Strategy and Tactics Were Wrong’ How Far Do You Agree?1537 Words   |  7 PagesThe Vietnam War was a prolonged, costly struggle between nationalist forces. North Vietnam wanted to unify Vietnam under communism and the USA wanted to contain communism and prevent the domino effect. More than 3 million lives were lost before the end in 1975, when communist forces conquered Saigon, the capital of the South, and the North took control. The USA withdrew in 1973 and left the fighting to the South. USA advisers believed they could beat the Vietcong, a Southern communist movement, withRead MoreEssay about Why the U.S. Withdrew Its Forces from Vietnam in 1973924 Words   |  4 PagesWithdrew Its Forces from Vietnam in 1973 The USA’s involvement in Vietnam started in 1954, for a few reasons. Firstly, the Americans were, as always, concerned with the spread of communism. They wanted to stop communism spreading through south-east Asia. They were worried that if one country were to fall to a communist leader, so would neighbouring countries. This was known as the Domino Theory. These reasons for joining the war in Vietnam and the fact that theRead MoreEssay on Reasons For The United States Involvement In The Vietnam War1108 Words   |  5 Pagesincreasingly involved with the War in Vietnam mostly thanks to their enmity with Russia due to the fact they were Communist, and how the USSR spread claiming countries that could’ve been turned democratic and become trading partners of the US. While Russia, Britain and the USA were all allies in WW1, they disagreed on many things, especially on how Germany should be punished and how should Europe be handled. THE USSR AND THE USA. During 1940-1970, the USSR and the USA were the world’s leading superpowersRead MoreEssay about The Vietnam War647 Words   |  3 PagesThe Vietnam War Sources A, B, C, E, H and I all support and say that the Americans lost the Vietnam War because of the mistakes they made. Source A talks about how President Johnson ordered the bombings of North Vietnam which got America involved too much in Vietnam which meant that he should have invaded the North. Johnson was not a ruthless man and the bombings he did were half-hearted and limited. The air force had told him that they would succeed only if there wasRead MoreThe Impact of the Media on the Vietnam War Essay1230 Words   |  5 PagesVietnam was a country divided into two by communism in the North and capitalism in the South. The Vietnam War, fought between the years 1959 and 1975, was, in essence, a struggle by nationalists in the north to unify the nation under a communist government. This was a long standing conflict between the two sides that had been occurring for years. It wasn’t until 1959 when the USA, stepped in, on the side of southern Vietnamese, to stop the spread of communism. It was a war that did not capture theRead MoreUnited States Withdrawal From Vietnam Essay1142 Words   |  5 PagesUnited States Withdrawal From Vietnam America went to war in Vietnam with an aim of destroying the Vietcong to protect South Vietnam from Communism. America was against communism and they wanted to stop the spread of it. They did not achieve what they set out to do as they had many boundaries in their way. Events both inside and outside of Vietnam led to the withdrawal of American troops from Vietnam. I am going to be looking at the reasons as to why American troopsRead MoreThe Vietnam War Was The War Essay1611 Words   |  7 PagesDuring the1950s North Vietnam was controlled by the Viet Cong (a National Liberation Front.) The Viet Cong were bullying South Vietnam, trying to make them a communist. Most of society will not stand up for the weaker person in a bully situation. The United States is not most of society; they believe you mess with someone your own size. Many people have different views on the Vietnam War: was the war necessary, was the war worth all the sacrifices of American troops lives, what was the United StatesRead MorePost Traumatic Stress Disorder ( Ptsd )1116 Words   |  5 PagesFor more than twenty years, Patricia Dietz, a wife of a Vietnam veteran, has suffered along with her husband the effects of post traumatic stress disorder. She has stated that, It has changed everything; it has affected the rest of his and her life. Post Traumatic Stress Disorder (PTSD) is when a person is haunted by his memories so badly that it affects not only the rest of his life, but others close to him as well. Any time there is a traumatic event, physical danger, or threat or personal dangerRead MoreThe Cold War During World War II930 Words   |  4 PagesThe Cold War was political hostility between the United States of America and the Soviet Union through threats, propaganda and series of warfare incidents that made these superpowers of the time suspicious of one another. With the sources of the reader I will explain who’s to be at fault for the Cold war, the United States or the Soviet Union. The term â€Å"Cold War† according to Heonik Kwon in his document origins of the Cold War â€Å"†¦ refers to the prevailing condition of the world in the second halfRead MoreUnited States Loss to Vietnam Essays1033 Words   |  5 PagesUnited States Loss to Vietnam There were many reasons for the USAs loss in the Vietnam War. There is no singular reason for the USAs loss; instead there are many, and each of these contributes to the end result. Some historians believe that the USA didnt lose the war at all. The USA first invaded Vietnam on the 8th March 1965, with the first 3,500 US marines landing on Vietnam soil, this seemingly small amount of troops would mass to 525,000 in 1967. America first

The krishna grace Free Essays

The Krishna Key centers around Ravi Mohan Saini, the protagonist and a historian who has been accused of the murder of his childhood friend Anil Varshney_ In an attempt to clear his name, Saini looks into the past of Indian Mythology’s grey areas and uncover the truth about a serial killer who believes himself to be Kalki, the final avatar of Lord Vishnu. Saini travels from the ancient ruins of the Lost City of Dwaraka to Vrlndavan temples In an attempt to discover one of Krishna’s treasures and stop he killer from murdering his friends who are also under the threat. The plot involves different pieces of the seal which must be brought together to solve the puzzle. We will write a custom essay sample on The krishna grace or any similar topic only for you Order Now Each part of the seal is in the possession of four different people who are descendants of Yadava tribes. The tribes are Saini, BoJaraJ, Varshney and Chhedi. The author narrates a detailed version of the post-Mahabharatha history through the protagonist, a distinguished professor of history, who himself happens to be a lineal descendant of Krishna being from Saini tribe of Punjab. The book also contains the author’s version of the Krishna Avatar at the start of each chapter from the birth to the death of Vishnu’s 8th Avatar. Research[edlt] Sanghi stated that he â€Å"wanted to do a story in connection with the Mahabharata, but not retelling of the epic which has already been done† and undertook a month’s research, saying that he â€Å"had to be extremely cautious In dealing with this topic as we put a premium on personal belief and faith† He chose Krishna as one of the book’s themes because Krishna is a â€Å"perfectly grey See also[edit] Portal Icon Novels portal Ashwln sanghl The Rozabal Line Chanakya’s Chant References[edit] Jump up to: a b â€Å"Ashwin’s The Krishna key’ is for thriller addicts†. How to cite The krishna grace, Papers

Friday, April 24, 2020

What is Priestleys main aim in An Inspector Calls Essay Example For Students

What is Priestleys main aim in An Inspector Calls? Essay From this quote we can clearly note Priestleys condemnation of capitalism and his vision of a new socialist Britain. Priestley wrote An Inspector Calls in 1945, but critically, set it in 1912, just before the outbreak of World War One, and in the year of the Titanics sinking. Inspector Goole is not a real police officer, as we discover, but represents Social Conscience and can be seen as the embodiment of Priestleys socialist message. Priestley uses the plight of a poor working class young woman to illustrate the power an industrialist and his privileged, selfish family have over her. By setting the play in 1912, Priestley can suggest to his audience that it was Britains capitalist society that led to war, and that just as we ignored the lessons that could have been learnt from World War One, some of the Birlings didnt heed Gooles message and caused another visit from an inspector to be necessary. Priestley uses the characters in An Inspector Calls to put across his message. We will write a custom essay on What is Priestleys main aim in An Inspector Calls? specifically for you for only $16.38 $13.9/page Order now Mr Birling is the plays stereotypical portrait of an avaricious capitalist, whose attitudes and actions have undesirable repercussions for his workers; Birling: a man has to look after himself and his family too, of course, when he has one and so long as he does that he wont come to much harm. But by the way some of these cranks talk and write now, youd think everybody has to look after everybody else, as if we were all bees in a hive community and all that nonsense a man has to mind his own business and look after himself and his own. (Act One, page 10). Eric agrees with his father, and therefore backs up Birlings argument. This blatant disregard for the well being of others is repeated throughout the play by Birling and his contemporaries, and we are obviously expected to view these opinions negatively because Birling is proved to be wrong in his ideas about other matters, such as the ongoing behindhand nature of Russia, the unsinkable Titanic, and the silly little war scares. All three of these obviously incorrect ways of thinking discount Birlings other ideas. The treatment of Eva Smith (Smith is a very common name, perhaps chosen to represent the anonymity of this girl) by the Birlings and Gerald highlights the capitalist attitude that the lower classes are not nearly as important as richer people; Inspector: And so you used the power you had, as a daughter of a good customer and also as a man well known in the town, to punish the girl just because she made you feel like that? Sheila: Yes, but it didnt seem to be anything very terrible at the time. Dont you understand? (Act One, page 24).